Pre-MVP · Waitlist Open

Make your
Product f()unction

An AI-powered Product Operating System — every capability delivered as a named, executable function. One OS. Every signal. Human judgment at every decision.

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Product teams are
running on broken inputs.

You switch between dozens of tools every day. None of them share context. None of them remember what your team already decided. AI tools generate output faster than humans can verify it. This is the gap Product f() closes.

68+

Tools switched daily

GA4, Mixpanel, Notion, Linear, Slack, HubSpot, Jira — each answers a narrow question but none maintains a shared evidence chain from signal to decision.

0

Shared source of truth

Research dies in transcripts. Decisions vanish into threads. No single surface tells you the health of your product, your launch, and your team — at once.

AI amnesia

Every AI session starts from zero. It doesn't know your ICP, your past decisions, your KPI baselines, or your team's preferences. You re-enter context forever.

?

Outputs you can't audit

AI tools generate impressive-looking output but hide their reasoning. You can't verify what evidence they used, how confident they are, or when to push back.

A product OS built
around functions.

In software, a function takes an input, applies intelligence, and returns a reliable output. Product f() applies this idea to your entire product workflow. Each capability is a named, executable function — deterministic in its constraints, intelligent in its reasoning, and always reviewable by a human.

It's not a suite of AI tools. It's a coordinated operating system where every module shares the same memory, the same evidence chain, and the same respect for human judgment.

Evidence before action

Every output, recommendation, and action is traceable to a real evidence source — KPIs, research, tickets, decisions.

👁

Human judgment at meaningful decision points

High-stakes actions always surface for review. The system never becomes a black box that acts without your approval.

📡

Continuous background intelligence

Not session-only AI. The OS monitors signals, prepares drafts, detects risks — while you're working on other things.

🔍

Comprehension-first outputs

You can always see what the AI knew, what it reasoned, and how confident it is. Trust is earned, not assumed.

// Product f() — function notation

import { f } from "productf"

// Ask anything about your data
f("data").query(question)

// Synthesize customer interviews
f("research").synthesize(transcripts)

// Gate-review a release
f("version").gateReview(release)

// Generate a PRD from evidence
f("ideate").prd(problem)

// Each function is:
// → evidence-linked
// → human-reviewable
// → Brain-aware (context from memory)
// → auditable end-to-end

return "Make your Product Function"

14 functions.
One operating system.

Each module is a production-grade AI function with defined inputs, brain-aware context injection, evidence-linked outputs, and human-in-the-loop checkpoints. They are designed to work together — output from one feeds directly into the next.

f(data)
Data Intelligence
Ask your product data anything in natural language. KPI monitoring, anomaly detection, weekly AI pulse reports, and next-best-action recommendations — all grounded in evidence.
NL Query Anomaly Detection Weekly Pulse GA4 · Stripe · CSV
f(version)
SDLC & Launch Gates
Structured release workspaces with 12 configurable gate domains. AI gate reviews, readiness scoring, DDL risk tracking, rollback planning, and mandatory pre-mortems.
12-Gate Model Readiness Score DDL Risk Pre-Mortem
f(research)
Research Intelligence
Synthesize interviews, surveys, and market data at scale. Confidence-tagged insights, quote anchoring, competitor tracking, and continuous background signal ingestion.
Interview Synthesis Survey Analysis Market Research
f(reach)
Marketing Intelligence
Unified funnel NL queries across acquisition, activation, and retention. True CAC estimation, multi-model attribution, and AI channel recommendations.
Attribution CAC Intelligence HubSpot · Meta · GA4
f(ideate)
Ideation & PRD Engine
Problem-led brainstorm canvas. Evidence-linked PRD generation. RICE scoring with real data. Assumption tracking. Pre-mortem for concepts before solutioning begins.
PRD Generator JTBD Scoring Assumptions
f(standup)
Team Operations
Ambient intelligence layer. Daily AI digest, sprint health scores, blocker detection, workload analysis, and retrospective generation — without status-theater rituals.
Sprint Health Blocker Detection Retros
f(planning)
Strategy & Roadmap
Hypothesis-based roadmap workspace. Evidence validity checks, staleness detection, output vs outcome classification, and cross-functional alignment tracking.
OKRs Roadmap Evidence Validity
f(design)
Design Intelligence
Design context assembly from PRDs, research, and support signals. AI UX explanation layer, flow drafting, trust explainability reviews, and traceability.
Context Builder UX Explainability
f(dev)
Development Intelligence
Spec-first development workflows. Task decomposition with acceptance criteria, multi-agent code review, AI coding guardrails, and comprehension checkpoints.
Spec-First AI Code Review
f(test)
Test Intelligence
Spec-derived test plans, risk-based prioritization, UI/API/conversational test generation, flaky test detection, and pre/post-deploy test intelligence.
Risk-Based Flaky Tests
f(operations)
Product Operations
OKR operating rhythm workspace. Output vs outcome classification, dependency mapping, strategy decay detection, and a cross-module decision learning loop.
OKR Rhythm Strategy Decay
f(marketing)
Marketing Execution
Campaign brief generation from positioning and research signals. Message testing, launch coordination with f(version), and content performance learning.
Campaign Briefs Positioning
f(support)
Support Intelligence
Support signal ingestion, AI resolution assistance, escalation quality scoring, knowledge gap detection, and CSAT risk modeling — all feeding back into the product OS.
Signal Ingestion CSAT Risk
f(prompt)
Prompt Intelligence
Versioned prompt registry, A/B evaluation, injection defense, output lineage tracing, and a Skill Generator that lets you describe a workflow and get a deployable AI function.
Prompt Registry A/B Evaluation Skill Generator

The only AI that
never forgets your team.

The Brain is a secure, persistent memory layer beneath every f() module. It accumulates context from every task, query, decision, and insight your team generates — then injects that context intelligently into every future AI operation.

Without the Brain, every AI call starts from zero. With the Brain, every AI call starts from where your team left off — aware of your product, your ICP, your past decisions, your KPI baselines, and your preferred ways of working.

Product Identity
Name, ICP, business model, stage, differentiators
Research Memory
Validated personas, pain points, recurring insights
Data Memory
KPI baselines, anomaly patterns, what "good" looks like
Decision Log
Past decisions with rationale, owners, and outcomes
Strategy Memory
OKRs, roadmap commitments, competitive positioning
Active Context
Current sprint, top priorities, blockers, experiments
Team Identity
Members, roles, ownership domains, communication style
Learned Preferences
Frameworks, tone, PRD format — inferred from usage
🌱
DAY 0 · BLANK SLATE

Product Identity set at onboarding

AI outputs are structurally correct but generic. The system knows who you are.

📊
WEEK 1–2 · EARLY SIGNAL

10–20 Brain entries. First KPI baselines.

NL queries begin referencing your product stage. Weekly Pulse becomes less generic.

🔗
MONTH 1 · CONTEXTUAL

50–100 entries. Personas validated. Decision Log active.

AI gate reviews reference your past launch failures. PRD generator pre-fills product context automatically.

🏛
MONTH 6 · IRREPLACEABLE

500+ entries. 6 months of institutional memory.

New team members onboard by reading the Brain. Every f() call is deeply contextualized. The switching cost is extremely high.

AI that earns trust.
Humans that stay in control.

Product f() is the first product OS designed around the principle that AI velocity must never exceed human verification capacity. Every agent action is classified, and high-stakes actions always surface for review before execution.

⚙️

Two-Class Action Model

Class 1 (Read & Generate) runs freely and is fully logged. Class 2 (Write & External) — sending Slack messages, creating tickets, sending emails — always enters the HITL queue before execution.

🔎

Full Evidence Transparency

Every AI-generated output shows exactly which Brain entries were used, which model produced it, and the confidence score. A collapsible "Brain context used" panel is shown by default on every output.

📋

Configurable Review Modes

Set your review posture per task: Ambient (complete & save), Final Review (review then save), or Ongoing Review (checkpoint-by-checkpoint). You decide the oversight level.

🤖

Auto-Approve Rules

Create rules for trusted, low-stakes actions — always auto-approve Monday pulse to #product. Hardcoded restrictions prevent auto-approval of external emails, ticket changes, or irreversible operations.

📝

Brain Writes Are Staged

Agent outputs never write directly to your team's memory. They write to a staging area first. You see a summary of what the system wants to learn, then approve, discard, or selectively save entries.

🛡

Deterministic Guardrails

Before AI reasoning even runs, constraint validation scripts enforce structural requirements — correct owner assigned, evidence present, minimum data windows met. AI handles pattern recognition; scripts handle correctness.

Built for product teams
that operate at high stakes.

IC Product Manager

The PM who needs answers fast

  • Ask your data in plain language
  • Generate PRDs grounded in evidence
  • Run launch gate reviews with AI assistance
  • Stop re-entering context into every AI tool
Founder / CPO

The leader who needs portfolio clarity

  • Monitor product health across all signals
  • Detect risks before they become incidents
  • Audit every AI recommendation's evidence chain
  • Make decisions backed by your team's full history
VP Product / Director

The leader who needs cross-team visibility

  • Standardized operating rhythms across teams
  • Sprint health and release confidence at a glance
  • Decision traceability across quarters
  • Less status theater, more ambient intelligence
Growth PM / Marketing PM

The PM who needs true attribution

  • True CAC — not just last-touch estimates
  • Channel performance across all acquisition sources
  • Product and growth data in the same query
  • Research signals feeding directly into campaigns

Connect your stack.
Let your OS learn. Stay in control.

Three simple steps to a product team that operates 10× within its capabilities.

01

Connect your stack

Link GA4, Stripe, Linear, Jira, Slack, survey tools, and more. The Brain begins learning your product's context — your KPIs, your team, your history.

02

Run your f() functions

Ask your data questions. Synthesize research. Gate-review a release. Generate a PRD. Each function applies AI reasoning against your live, accumulated context.

03

Review, approve, and teach

Review AI proposals before they take effect. Approve or reject Brain writes. Set your oversight level per task. The OS learns from every decision you make.

f()

Be among the first to run your product on f().

We're building Product f() for product teams who believe AI should extend human judgment — not replace it. Join the waitlist to get early access, shape the roadmap, and be the first to know when we ship.

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🔒 Human-in-the-loop by design
🧠 Persistent team memory
14+ AI functions
🔗 Evidence-linked every output